Free Amazon Keyword Tool | Amazon Keyword Research | helium 10 (2023)

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Amazon Keyword Research with Helium 10

Maximize traffic to your business with the best Amazon SEO

Enter a lead keyword or ASIN to discover thousands of relevant and competitive search terms

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Benefits of our Free Amazon Keyword Tool

Get the keyword information you need to earn on Amazon

  • Enter a lead keyword or ASIN to discover thousands of relevant and competitive search terms
  • Discover the keywords that capture search query traffic from real customers on Amazon
  • Increase organic and sponsored traffic, increase product visibility and reach the first page
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Discover thousands of keyword opportunities for your PPC campaigns. Or reveal your competitors' keyword strategy with a reverse ASIN lookup

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Amazon Keyword Research Strategy Blueprint

common questions

An Amazon keyword is a search term that potential customers type into the Amazon search engine. Keywords are inserted into the product listing to improve your ability to rank on Amazon's search engine for those phrases.

Keyword relevancy is important because it will allow you to increase visibility to customers who are likely to buy your product. If one of your keywords is "soccer balls" in your product listing for soccer ball soap, chances are the user isn't interested because they're simply looking for soccer balls, not soap. Intent is extremely important. You can find out search intent by entering a keyword into Amazon's search engine and checking whether the products ranking for it are similar to your products. If they're not similar, it's probably not a good keyword for that product listing.

Amazon limits backend/hidden keywords to 250 bytes, which is roughly equivalent to 40 backend keywords. Letters and numbers count as one byte, spaces do not. Typically, 250 bytes equals 250 characters, except for accented letters or foreign language characters.

To find the best performing keywords on Amazon, you need a tool like Magnet by Helium 10 to see estimated product sales, search volume, and search trends. Ideally, the keyword will have high search volume, low competition, high estimated sales, and should be highly relevant to your product offering. You will need to find the right mix of these metrics as there are very few keywords that meet all these criteria. The most important metrics are relevance and search volume.

Helium 10's Magnet and Brain tools can be used in unison to find keywords that are hyper-relevant to your product listing, high search demand, trending in terms of search volume, and highly profitable overall.

The Helium 10 Magnet is the best tool for exploratory Amazon keyword research. It covers a wide range of data points such as search volume, search volume trends, number of competing products, estimated number of sales generated from a given keyword, etc.

There is no need to separate keywords with commas in the backend keyword section.

(Video) An Amazon Keyword Research How To Guide + The Best Free Amazon Keyword Research Tool | AMAZON PPC

You can find the most popular keywords for any product by running a product ASIN search using Helium 10's free Amazon keyword tool. organic search results as well as sponsored search results.

Helium 10 provides a free Amazon keyword research tool on this dedicated home page; however, if you sign up for a free account, you will receive a higher level of access and more surveys each month.

Hidden keywords (keywords that you add to a product listing in the backend and don't appear in the frontend for users to see) are visible in the "Search Terms" area under the "Keywords" tab in the list of products builder page. To find these keyword opportunities, you need to do exploratory keyword research using a tool likeBrainyMagnetic.

Keyword rankings essentially mean the order and placement of your Amazon product listing in the Amazon search engine for a given keyword phrase. If your keyword rank for "balloons" is #1 on the Amazon search engine, your keyword rank will be #1 for that specific keyword and you will appear in the top (unsponsored) position at the top of page.

Your target audience is the people you primarily want as a customer, whether for demographic or psychographic reasons. Audience keywords are simply keywords that your audience is actively looking for on Amazon.

Style keywords appear in the left navigation bar to allow potential customers to sort search results by "style". To add them to your backend, log into your central Amazon seller account and click "Manage Inventory". From there you can find your listing, select the 'Edit' button, the 'Keywords' tab and you are ready to enter style keywords into the search terms field.

To find specific Amazon keywords, you should use a tool like Helium 10's Magnet to filter the keyword list based on the number of competing products. This is very subjective, but a good rule of thumb is that anything under 500 competing products would be considered a niche.

To find profitable keywords, you should use a tool like Magnet by Helium 10 to filter the results to find keywords with high search volume, low competition, high estimated sales figures, and highly relevant to your product offering. .

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How to Find Keywords on Amazon

There are many aspects of the Amazon journey that are crucial to a product's success. However, it's keyword research that I always point to as the most important piece of the puzzle. We are using Helium 10 tools to analyze various competitors and find the top keywords for a niche as a whole. Once you have your main keywords, you are ready to start building your new Amazon product listing.

First, we want to find a benchmark product that exists in your product niche and isn't selling well. Using Xray, part of the Helium 10 Chrome Extension, search Amazon search results for your main keyword and find a competing product with relatively low sales numbers. After selecting a low-performing reference product, you want to select a few more products. However, this time, look for products with similarities to your own product. Focus on form and function. We're looking for products that are similar in size, with similar use cases, and at similar prices. We want relevance. Find at least 5-10 of them and check their boxes on Xray. Now Cerebro will automatically run a search and return the top keywords associated with the products you selected! Our goal? Find the top 10-15 keywords that drive sales for competing products that you found with Xray.

We are looking for sales-oriented phrases associated with our niche as a whole, not just our main individual competitor. Don't assume you can get all the valuable data from the biggest fish in your pond. As marketers in a living, breathing (and changing) ecosystem, we need to be able to see what kind of "fuel" our entire niche is using!

So how do we find these top 10-15 keywords? Let's use the following filters to start refining our results: Competitor Rank, Competitor Rank, and Ranked Competitor ASINS Number for the given phrase. After clicking "Apply Filters", you will be relieved to see that thousands and thousands of keywords have been narrowed down to a list of a few dozen.

How can we narrow things down further to find the best of the best keywords? Two words: search volume. We'll go back to our brain filters and enter a minimum of 500 monthly searches in the "Search Volume" field. These keywords are: be searched for at least 500 times a month; have at least 4 of our selected 7 products currently rank for them (are relevant to the niche!); all are currently ranked, on average, between positions 1 and 30.

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How to get free helium 10? ›

Here's how:
  1. Visit the Helium 10 Chrome Extension Listing in the Chrome Web store.
  2. Click on the button on the top-right of the page to add the extension.
  3. The Helium 10 Chrome extension button will now show up to the right of the search bar whenever you're using the Chrome browser. (
Jan 30, 2023

Which tool is best for Amazon keyword research? ›

7 best Amazon keyword tools for sellers in 2023
  • Ahrefs site explorer.
  • MerchantWords.
  • KeywordInspector.
  • Scientific Seller.
  • Google Keyword Planner.
  • Keyword Tool.
  • Sonar.

Is Helium 10 or Jungle Scout better? ›

On average, Jungle Scout was off by about 84% while Helium 10 was off by 87% on average. It was close, but overall Jungle Scout is more accurate more often and is closer to actual keyword volume.

How to do keyword search on helium 10? ›

First, you can simply click on the Keywords link located in the Helium 10 Chrome Extension bar graph box under the product image. To have this box activated, of course, you need to be using the Chrome browser. Clicking on Keywords initiates the browser to go to and to open Cerebro.

Is Helium 10 only for Amazon? ›

What is Helium 10 – And Why Does Every Serious Seller Use It? Helium 10 is the only all-in-one suite of Amazon FBA tools for SEO, product research, refunds, fraud protection, and inventory management.

How much does Helium 10 cost? ›

Helium 10 Pricing

Our Starter Plan begins at $39 per month and can be purchased for $339 per year. Our Platinum Plan is $99 per month or $999 per year. Our Diamond Plan is $249 per month or $2,499 per year. Our Elite Plan is currently only offered monthly at $399.

Which keyword tool is most accurate? ›

Google Keyword Planner is a simple keyword tool option serving up a few basic features. Despite the lack of functionality, however, it's one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.

Is jungle scout for free? ›

Users can get up to 10 free daily estimates, Sign up with any Jungle Scout plan and get more searches! Users with Basic plans get 500 estimates per month, Suite plans gets 1,000 estimates per month, and Professional plans get 1,500 estimates per month.

How many keywords do you need for Amazon? ›

Start with a minimum of 100 keywords for best performance. Add new campaigns using terms related to successful keywords.

How many people can use Helium 10 at once? ›

Each Helium 10 account is limited to two concurrent logins. This means you can be logged into your Helium 10 account on two devices at the same time.

How long does it take to start seeing profit from Amazon FBA? ›

The short answer is you could start generating revenues within 4-6 weeks. That is if you know what to do. The longer answer is that your success in how quickly you can start generating revenues but more importantly, how much revenue you can generate depends on many factors.

How accurate is Helium 10 data? ›

Helium 10 Data Accuracy

Helium 10 has an accuracy of 74% which is not enough. Because every Amazon seller depends on these data metrics, it can cost them a lot of money if they are inaccurate. After thorough research, it was found out that Helium 10 is the third most accurate tool among many Amazon seller tools.

How can I get free keywords everywhere? ›

You simply install the Keywords Everywhere Chrome/Firefox extension and you can see the most important keyword search right there on Google. Even more? It displays keyword suggestions so you can find the best keywords for your SEO campaign. To get access to more advanced features, you can opt for a premium account.

What is Helium 10 in Amazon? ›

Helium 10 is an eCommerce suite of tools for entrepreneurs and businesses to manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon.

What is magnet Helium 10? ›

Helium 10 Magnet is a keyword research tool designed to ease the search for high-volume keywords. You can then use these to boost your product listing's ranking in Amazon search results. Using Magnet, Amazon sellers can access Helium 10's extensive database of search terms.

How much does an average Amazon seller make? ›

What are the average monthly sales for Amazon sellers? Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 45% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.

Is Helium 10 easy to use? ›

You can access this tool directly from the dashboard of Helium 10. It has many advanced filters which you can use to filter out the best products among thousands of products. The interface of this tool is very easy to use.

How do I find best keywords to search? ›

Here's how:
  1. Use Google Keyword Planner to cut down your keyword list. ...
  2. Step 2: Prioritize low-hanging fruit. ...
  3. Step 3: Check the monthly search volume (MSV) for keywords you've chosen. ...
  4. Step 4: Factor in SERP features as you choose keywords. ...
  5. Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Jan 7, 2022

Where can I find good keywords? ›

Free Keyword Research Tools
  • Google Keyword Planner.
  • Google Trends.
  • Keyword
  • Term Explorer.
  • Moz's Keyword Difficulty Tool.
  • SEMrush.
  • Ahrefs.
  • SE Ranking.
Feb 13, 2020

What is golden keywords in Amazon? ›

The Keyword Golden Ratio (KGR) is a data-driven way to find keywords that are literally underserved on the internet. If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours.

What are the most searched keywords on Amazon? ›

The top branded product searches on Amazon:
Amazon KeywordSearch volume
2Apple watch band1,391,565
3iPhone 12 pro max case1,312,188
4Nintendo switch1,282,345
6 more rows
Jun 2, 2021

How do I find profitable keywords on Amazon? ›

Pay attention to the three types of keywords and use them to get more sales.
  1. Product Terms. Product terms keywords are a powerful tool for getting visibility on Amazon. ...
  2. Competitor Terms. ...
  3. Audience Terms. ...
  4. Consider Complementary Products. ...
  5. Use Google Analytics. ...
  6. Use Google Trends.
Apr 22, 2022

Is Helium 10 revenue monthly? ›

Generally, inside the Helium 10 tools, this refers to the estimated revenue over the past 30 days at the time of the search.

Can I use Helium 10 without an Amazon account? ›

If you aren't ready to spend money on an Amazon selling software, try out Helium 10's free plan! Can I use Helium 10 without an Amazon account? Yes, you can. If you haven't started selling on Amazon but want to do some research into potential products you want to sell, Helium 10 is a great tool to use!

How much is helium for Amazon? ›

For those in a hurry: Apart from the Free Trial plan, Helium 10 pricing offers 4 subscribe levels. Starter ($29/month), Platinum ($84/month), Diamond ($209/month) and Elite ($399/month). We cover these in detail so you can choose the right plan for your Amazon FBA business.

Is Amazon FBA worth it in 2023? ›

With these numbers, we can tell that Amazon FBA is worth it. Seeing that it helps you gain prime status on Amazon, outsource the e-commerce fulfillment process, and earn an income for yourself is a plus.

What is the best product to sell on Amazon? ›

Some of the best selling categories on Amazon include video games, electronics, clothing, shoes, jewelry, books, home and kitchen, beauty and personal care products, and pet supplies.

How much should I start with Amazon FBA? ›

Minimal budget to start an Amazon FBA business

The minimal budget required to start a private label Amazon FBA business is approximately $3500. This budget will get you started with about 500 units of your unique product that costs about $4/unit to manufacture and source and gives a 100% return on investment.

What's the best distance between Helium hot spots? ›

The Nebra HNT Outdoor Hotspot Miner earns HNT Helium tokens when devices connect, and for validating wireless coverage delivered by peers. Using a system called Proof-of-Coverage, Hotspot Miners earn more HNT when they're in range of other miners, but need to be at least 300 metres apart.

How much WiFi does Helium mining use? ›

In order to connect the low-cost LoRaWAN access points and communicate with Helium servers for Proof-of-Coverage (PoC), Helium miners need internet access. A Helium hotspot/miner requires about 250Gb of data each month. the same as watching one or two Netflix movies every day. about a constant 5–20Kbps.

What is the difference between Helium 10 and Keepa? ›

In general, Helium 10 is a more comprehensive tool with more features than Keepa. As a result, it can be a bit more complicated to use and might take some time to learn and get used to. Keepa, on the other hand, has a simpler interface and might be a better option for those just starting out.

Which keyword tool is free? ›

With WordStream's Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they're all maximally relevant to your industry.

Are Google keywords free? ›

The list goes on, and you don't want all those options to give you analysis paralysis. Google Keyword Planner is one of the most common keyword research tools and has been around for quite a long time. The benefit of using Google Keyword Planner for keyword research is that it is free and it uses Google data.

Is Helium 10 Academy free? ›

Helium 10 Academy is 100% free with no upsells! You don't even have to be a Helium 10 user to learn. But while the information is free for everyone, if you're an agency/employee, you should get Helium 10's official certification. For that, you'll need to pay a one-time fee of $92.40.

Is LLC necessary for Amazon? ›

In short, no. You do not need an LLC to sell on Amazon. You can start selling immediately under your name as a sole proprietor. If you are beginning to explore ecommerce and want to test the waters of selling on Amazon, having a sole proprietorship is perfectly fine.

What app do I need to sell on Amazon? ›

The Amazon Seller app allows you to create listings, monitor sales, and more. The app is free for sellers in Amazon's store. After you set up your Amazon Seller account, you can download the app and begin using it right away.

What is black box in Amazon? ›

Black Box is essentially a research tool that allows you to see the search volume for different product keywords on Amazon using specific data from Amazon's API (application programming interface). Helium 10 Black Box is a tool that brings together powerful data sets to help sellers find their next winning product.

Is Helium 10 Xray accurate? ›

With a platform built on estimating sales data and advanced estimation algorithms, Xray is among the most accurate Amazon product analysis tools available. In fact, Helium 10 gives estimates within 22 units above or below actual sales.

Is Helium 10 a good company? ›

Great tool for market research on Amazon. Helium 10 gives comprehensive data in order to evaluate products and enter the Amazon Marketplace. We get important data about the market, competition, prices, and sales, which gives us important insights for data-driven actions. 100% would recommend.

How to use Helium 10 extension free? ›

Go to This link/url takes you directly to the Chrome extension download page in the Chrome Web Store. 2. Click on the Add to Chrome button.
Xray gives you access to valuable data including:
  1. Sales figures.
  2. Estimated FBA fees.
  3. Review count.
  4. Number of active sellers.
  5. Fulfillment method.
  6. BSR.
Sep 8, 2022

How can I earn more helium? ›

Keep your antenna cable as short as possible if you want maximum earnings. GIVE YOUR ANTENNA 20-30′ OF RUNWAY — LoRa does best if you give it room to breathe. Do NOT put your antenna next to a house, building, or other solid obstacle (unless you know what you're doing and have a very good reason to.)

Is the Helium Network free? ›

Unlike traditional wireless networks, the Helium Network has no annual fee and you only pay for data you use.

Can 2 people use Helium 10? ›

Each Helium 10 account is limited to two concurrent logins. This means you can be logged into your Helium 10 account on two devices at the same time.

Is Helium 10 Chrome extension free? ›

The Helium 10 Chrome extension is free to download and comes with various web-based tools you can use to monitor your sales, optimize your listings, and boost your business on Amazon.

Why Helium 10 is not working? ›

If the extension is still not working, try updating the Chrome Browser itself next. On very rare occasions, your computer may need a Chrome Browser update. Usually Chrome updates automatically, but your system may have failed to update.

How much does a Helium miner profit per day? ›

One way to measure profitability is ROI ( return on investment ) or how many days it takes to recoup your upfront cost. In January 2022 you could expect to pay $1200 for a Helium miner and earn on average $4 a day and get your upfront cost back in less than a year.

Is Helium miner worth it? ›

At a market price of 10 USD / HNT this earns $ 1.10 per day or about $ 400 per year. With helium miner prices plunging it's very possible with some due diligence to buy a new miner , upgraded antenna and some high quality LMR400 coax cable for about $400 which equates to a one year ROI.

Does Helium make money? ›

The Helium miner is a disruptive piece of technology, enabling anyone to join Helium's network and start earning. Although earnings depend on many factors like choice of antenna, budget and geographical location, mining Helium is a good source for people looking to make some passive income.

How much do you pay for Helium? ›

Helium 10's pricing plans are made up of a free subscription plan and four paid plans: Starter (starting at $29/month), Platinum ($84/month), Diamond ($209/month), and Elite ($399/month).
Platinum Plan – $84 per month.
Operational/Business Maintenance ToolsUsage
Follow-Up5,000 emails per month
4 more rows
Dec 21, 2022

Does Helium use my WiFi? ›

Does Helium replace the Wi-Fi in my house? ​ No. Hotspots create a Long-Fi radio signal and routes packets from low-power devices in your area that use LoRaWAN, a wireless protocol, and have been deployed to the Helium Network.


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